• Rolls-Royce Motor Cars Dubai unveils Phantom Centenary Private Collection, Rolls-Royce Motor Cars’ tribute to a century of Phantom excellence with a holographic story from Phantom I to Phantom VIII
• Occasion honours 100 years of Phantom - the marque’s pinnacle product and most celebrated nameplate
• Exclusive showcase of historic Phantom masterpieces

Rolls-Royce Motor Cars Dubai proudly marked Phantom’s 100th anniversary with the revealof the Phantom Centenary Private Collection at an exclusive gathering at One & Only Royal Mirage.

A true celebration of Phantom, ahead of this highly anticipated moment, guests were invited into the ‘Symphony of a Century’ - a striking holographic journey that brought to life a century of icons, charting Phantom’s evolution since its inception in 1925 and its rise as anexceptional canvas of self-expression. The experience also illuminated the models and stories most deeply connected to Dubai, celebrating the enduring dialogue between the city and the marque’s most celebrated nameplate. Phantom Centenary Private Collection was then unveiled, representing the most complex and technologically ambitious project ever undertaken by the marque’s Bespoke Collective - a moving tribute to Phantom’s enduring legacy of excellence and artistry. Artisans from the Bespoke Collective also shared the Art of Bespoke through detailed craftsmanship and samples from Phantom Centenary Private Collection.

“Phantom has defined what it means to lead the world in luxury. As the pinnacle of Rolls-Royce Motor Cars, it has, for one hundred years, embodied the vision and individuality of our clients. With each generation, Phantom has captured their imagination, serving as the ultimate canvas for Bespoke expression and continually advancing our commitment to
innovation and craftsmanship.”

“As we celebrate this milestone, it is important to recognise the vital role the Middle East continues to play in both the marque and Phantom’s story. Clients across the region consistently push the boundaries of creativity, shaping the evolution of Rolls-Royce on a global scale. Celebrating 100 years of Phantom with this special event in Dubai - a city synonymous with modern luxury, ambition and possibility - is a fitting tribute to both its legacy and its future.”

JJames Crichton, Regional Director, Rolls-Royce Motor Cars Middle East & Africa

“We had the privilege of celebrating 100 years of excellence, in the epicentre of luxury. For a century, Phantom has stood as a cultural icon - a symbol of achievement and individuality that, across eight generations, has served as the ultimate canvas for Bespoke expression.

Here in Dubai, that legacy feels especially alive, as our clients’ imagination and appreciation for true craftsmanship continue to bring Phantom’s story to life in a uniquely meaningful way. It is a testament to our clients’ imagination and to the significant investment from Goodwood into our market. We are incredibly proud to honour this milestone in a city that reflects the same ambition, ceativity, and pursuit of perfection that have defined Phantom for the last 100
years, and we look forward to the next chapter this remarkable motor car will bring.”

Mamdouh Khairallah, Director for Rolls-Royce Motor Cars Dubai

Symbolising a century of stories, Phantom Centenary introduces new techniques and is the result of over 40,000 hours of meticulous craftsmanship. Fitted with rear seats in high-resolution printed fabric developed with a fashion atelier and completed with 160,000 stitches, the Bespoke masterpiece reflects artistry in every detail. The most intricate woodwork ever crafted by Rolls-Royce Motor Cars debuts groundbreaking firsts: 3D marquetry, 3D ink layering, and 24-carat gold leafing. A unique Spirit of Ecstasy is created in homage to the first Phantom, cast in solid 18-carat gold then plated in 24-carat gold, hallmarked, and enameled specially for the Phantom Centenary Privaten Collection. It is a symbol of the marque’s relentless pursuit of excellence and represents the ultimate canvas for Bespoke capabilities.

For a century, Phantom has stood as the definitive expression of Rolls-Royce Motor Cars - an exquisite showcase of craftsmanship, individuality and timeless luxury. Through each generation, advances in design, engineering, materials, and technology have secured its status as the world’s most revered luxury motor car and the ultimate canvas for the marque’s most imaginative Bespoke creations.

At the celebration, a curated selection of extraordinary Phantom cars were displayed, each representing a defining chapter in the marque’s century-long journey of excellence. Among them was Phantom Waterspeed, created in homage to Sir Malcolm Campbell’s world water-speed record of 1937 and celebrating the pioneering spirit of Rolls-Royce Motor Cars engineering; and Phantom Aviator, inspired by co-founder Charles Rolls and the Golden Age
of Aviation, capturing the marque’s enduring connection to adventure and precision. Also featured was Phantom Scintilla, an exquisite expression of light and artistry, paying tribute to the Spirit of Ecstasy and her timeless grace.

The celebration not only honoured the legacy of the world’s most revered luxury motor car but also reflected the enduring passion of Rolls-Royce Motor Cars clients in Dubai for the marque’s artistry and innovation. As Phantom embarks on its second century, Rolls-Royce Motor Cars Dubai continues to stand as a true home of Bespoke luxury in the region, where heritage and modernity exist in perfect harmony.