Step Into Ellipse, BMW’s Pavilion at Design Week 2025
25 Nov 2025| Technology | BMW
Dubai, UAE, 4-9 November 2025 – AGMC, the official importer of BMW Group vehicles in Dubai, Sharjah and the Northern Emirates, presented Ellipse, BMW’s pavilion at Design Week 2025 in Dubai Design District. The pavilion showcased the brand’s dedication to precision, innovation and design through an immersive cultural experience.
A sculpted metallic exterior welcomed visitors into a space where light, texture and form created a dialogue between automotive craftsmanship and regional artistry. Inside, seven meticulously curated art pieces interpreted the essence of the BMW 7 Series, exploring Craftsmanship, Timelessness, Sustainability, Color, Heritage, Aesthetics and Comfort.
At the heart of the pavilion, a centerpiece conversation pit provided a space for connection, reflection and inspiration, reflecting BMW’s vision of creating meaningful experiences that extend beyond the vehicle.
Ellipse highlighted the fusion of automotive innovation with cultural expression, reinforcing BMW’s position at the forefront of design, creativity and craftsmanship in the region.
"ABOUT AGMC: The official BMW Group importer for Dubai, Sharjah and the Northern Emirates"
Dr. Hamid Haqparwar
For 50 years, AGMC has delivered premium automotive products and services to its customers as the exclusive importer for BMW Group cars and Motorrad with 6 locations in Dubai, Sharjah and the Northern Emirates. Established in 1976, AGMC has now become one of the most important markets for BMW Group Middle East.
AGMC is passionately committed to the communities it serves and demonstrates the BMW Group’s belief in the region’s potential by supporting local activities and events including an exclusive partnership with Dubai Autodrome to bring unparalleled on-track BMW driving experiences to the UAE and partnering with grassroots organisations as part of its commitment to the growth of the nation.
In addition to its commitment to the local community, AGMC has implemented a series of corporate social responsibility initiatives through partnerships with youth road safety programmes, and its long-standing relationship with Dubai Police, through which the innovative BMW ConnectedDrive features are used, aimed to improve road safety for future generations and the advancement of mobility solutions across the Emirates.
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